Apr 2019 - May 2019 (2months)

• Conducted customer analysis to gather and interpret citizen insights on the Railway System Project, supporting data-driven decision-making and strategic planning. 

Oct 2019 - Nov 2019

• Conducted market trend analysis, developed creative ideas, and prepared proposals for campaigns and events, including Ovaltine, Pullman Hotel Pool Party, and Happy Festival by One Pay.

• Assisted in media outreach & KOL coordination for the Pride of Myanmar Campaign by City Mart Holding Group.

March 2022 - Jan 2023 (11 months)

• Developed content ideation and monthly content strategies aligned with brand positioning.
• Managed end-to-end content production, including filming, editing, and content writing.
• Analyzed market trends to create informative video content on professional cleaning products.
• Prepared presentation materials for training sessions and B2B marketing proposals.

Jan 2023 - April 2024 (1year 3months)

• Conducted competitor and customer analysis to guide product development for Gaomei Myanmar.
• Developed brand guidelines and market entry strategies for Gaomei Cleaning Machines, achieving sales of 3 auto scrubbing machines and 5 floor cleaning machines within the first 4 months.
• Planned and executed social media and promotional campaigns, led B2B marketing initiatives, and prepared client meetings and proposals.
• Organized a product exhibition event with 200+ attendees, successfully showcasing and launching new products.

January 2025 - February 2025 (2months-Project)

• Conducted competitor and customer analysis for the U.S. sushi market through social media insights and interviews.
• Performed internal business analysis to identify brand strengths and weaknesses.
• Developed brand positioning and competitive strategy, defining brand associations, archetypes, personality, tone of voice, and brand story.
• Collaborated with the brand designer to create a cohesive and impactful visual identity.

June 2025 ~ October2025 (5months)

• Developed content, social media campaigns, and email campaigns for university applications and training programs; managed paid media performance and optimized strategies through data analysis.
• Conduct B2B marketing, prepare collaboration proposals, manage client meetings, and ensure timely follow-ups.
• Led end-to-end project coordination for the Career Preparation and Networking Event in Bangkok, including planning timelines, managing stakeholder communications, and ensuring timely execution under tight deadlines, resulting in 70+ attendees and successful partnership outcomes.
  

Oct 2025 - Feb 2026 (5Months)

• Conducted customer and competitor analysis for the Thailand F&B market using both primary and secondary research.
• Designed market penetration and branding strategies for launching an Asian cuisine restaurant while expanding the distribution of Myanmar traditional snacks into restaurant and retail channels in Bangkok.
• Created monthly social media content plans and managed end-to-end content development to drive awareness and engagement.
• Managed online orders and pre-orders, and analyzed sales data to support business decisions.