---
title: Social Media Marketing
---
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# Social Media Marketing
With 3 yrs of experience in managing social media marketing across multiple industries, including machinery, education, and the F&B sector. My work involves creating content strategies, planning campaigns, analyzing audience engagement, and optimizing digital performance to strengthen brand presence and support business goals.
###### Machinery, Education, F&B
Have 3+ years of Experiences in Social Media Managing
[About PS](https://pwintps.com/about?hsLang=en)
---
# How I Approach in Content Strategy
##### Brand Foundation Research
Understand the brand positioning, values, mission and vision, brand archetype, personality, and tone of voice.
##### Audience Research
Identify the target audience, Typo users, their interests, behaviors, pain points, and platform preferences to ensure the content resonates with the right people.
##### Define Brand Identity
Analyze the brand aesthetic, visual direction, and overall brand vibe to ensure consistent and recognizable communication.
##### Develop Storytelling Framework
Create storytelling pillars and content pillars that communicate the brand story, values, and key messages effectively.
##### Content Planning
Translate the content pillars into specific content ideas aligned with marketing objectives and audience interests.
##### Content Calendar Development
Organize and schedule the content into a structured content calendar to ensure consistency and efficient execution.
##### Performance Analysis & Optimization
Monitor engagement, reach, and performance metrics to evaluate effectiveness and continuously refine the content strategy.
# My Work in Video Contents
## Gaomei Myanmar
Managed the Facebook page of Gaomei Myanmar and handled end-to-end content production, including developing content strategies, writing social media content, and producing videos through shooting and editing.
[Explore Gaomei Myanmar](https://web.facebook.com/profile.php?id=100089600803077&sk=reels_tab)
## Manual Sweeper Video
Managed End to end production, Script Writing, Video Shooting and Video Editing,
[Watch Here](https://web.facebook.com/share/v/16zfzNt7Fj/)
## Future Ready Event Invitation Video
End to end Content Creation, from Script Writing, Video Shooting, getting 6.6k organic Views
[Watch Here](https://web.facebook.com/share/v/1CTKtK1oAK/)
## SW1 Market Food Blog
Managed Video Scripts, Modeling and Video Editing for BamBite's Booth in SW1 Market
[Watch Here](https://web.facebook.com/share/r/1D5q8sitTy/)
## Mon Scarf TikTok Content
As a part of the business consultancy project, shooting and editing a TikTok short video for Mon Scarf Business.
[Download Here](https://www.pwintps.com/hubfs/IMG_7144.mp4?hsLang=en)
## Food Video
Managed End to end Video Production, from shooting to editing.
[Download Here](https://www.pwintps.com/hubfs/Ohn%20Kyaw%20Vs%20Thee%20Sone.mp4?hsLang=en)
# My Work in Graphic
# Performance Evaluation
3-Month Facebook Performance Report (July 2025 – September 2025) during my management of the MEM Facebook Page.
## Ads Performance Analysis
Under my management, the ads generated strong engagement and consistent reach while using the budget efficiently. The **Marketing Class** and **Job Training Class** campaigns performed particularly well, achieving the most cost-efficient results and generating the highest number of leads. This indicates that the audience targeting and messaging were effectively aligned with the campaign objectives. For future improvement, optimizing audience segmentation, testing different ad creatives, and refining call-to-action strategies could further enhance lead conversion and reduce cost per result across other campaigns
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